Matt developed a fascination for the genius of ordinary food when he was 8 years old and he was told the story of how his dad and uncle were cured from a fatal dose of whooping cough with chickens foot jelly!
With the advent of the internet Matt pursued his fascination with the health benefits of ordinary food and became steadily frustrated with the oceans of misleading and often contradictory information about food and nutrition on the internet.
Having spent years running web development agencies Matt came up with the idea for checkyourfood.com, a site designed to bring clarity to an area awash with hearsay and misinformation.
Matt is also the author of 'The Genius of Ordinary Food'. Click here to view the book on Amazon